Established Brands Reposition in Web3
Every day there are new technologies and services that promise to revolutionize the way we do business.
But it’s hard to know which ones will actually deliver on that service that helps you identify which new technologies are worth investing in. Let’s re-imagine the traditional winery experience & turn it on its head. One of the most traditional industries in the world, wine, is ripe for innovation.
We need to reimagine it not for the wineries, but for the people.
Consumers, want experiences. They want to choose the adventure. A digital revolution has been sweeping through traditional business models across all industries. Web 3.0. Your winery can improve industry narratives. Do this while also generating better user experiences around wine overall, increasing consumer engagement.
This combines the core beliefs of the wine trade with the future of the industry helping shape experiences from a community perspective. More efficient than before.
One of the biggest potentials we have found that excites people about Web 3.0 is the ability to bring people together digitally. We also found that this model is missing a crucial piece of community building. People also need to come together in real life. Established Wine Brands Reposition in Web3.
For example, through an innovative wine marketplace a winery can leverage the technology, security and ease of access of Web 3.0 while also offering their physical space for events, wine club membership exclusives, etc. A space for blockchain enthusiasts to meet, socialize and hold events. This place would also serve as a base for both wine and crypto exploration.
Luxury goods like fine wine should be open to a larger pool of investors with increased accessibility using blockchain technology. Reaching across demographics and democratizing the wine industry with authenticity.
Ultimately, it comes down to how we can get a physical glass of wine in front of a person in our community. Next, how we can deepen that person’s experience and engagement with wine itself. Leveraging Web 3.0, blockchain, leveraging NFT’s and DAO’s.
Building community involves conversation, it is not an advertising statement.
We are focused on the bottom up aspect and process of creating a better system. If you want to go fast, go alone, if you want to go far, go together. Our Founder, Amy Lieberfarb, is a community building sensei, teaching wineries and travel associations across the globe how to grow loyal followers.
Talented wineries are leveraging platforms to build relationships with their customers. The most successful ones are also building strong communities. Web 3.0 includes community building & consumer interaction as a top priority, making members feel appreciated & eager to see what’s next.
Established Wine Brands Reposition in Web3
Wineries can more openly and transparently democratize the wine club membership experience.
Our tactics will incorporate innovative ways to get members more involved in the community itself & spread the word to their own audiences. If you build the community, they will build your brand… “from the outside in”.